Lingerie shades in the line vary widely to include tones for medium- to dark-skinned women. From push-up and T-shirt bras to matching panties and tights, more women will be able to own underwear that blends with their skin.
"It is something that is such a basic need, yet wasn't available! I knew that I couldn't be the only one who felt the same way – so I decided to create it," founder Ade Hassan tells Mashable. View more here: snip.ly/PNT5